Our Story

Proprietor Nir Sova’s philosophy has been simple – offer high quality merchandise, with knowledgeable, first-class service at below wholesale prices.

We understand that buying a diamond can be challenging and stressful at times. That is why we are committed to work as hard as we can to ease your mind and assist you as you make this important decision.

You will find a vast in-house inventory of wholesale loose diamonds, custom designed jewelry, engagement rings, diamond earrings, necklaces, bracelets and wedding bands.

We pride ourselves in offering the utmost level of customer service, before, during, and after the sale. Customers are entitled to complimentary services on purchases such as jewelry maintenance, cleaning, re-sizing, and appraisals.

You will continue to find great products and services for decades to come. Our under-wholesale prices and above-standard quality are the reasons our customers keep coming back to us time after time.

Offered with every diamond purchase is a lifetime upgrade, allowing customers to trade in their original engagement diamond, solitaire diamond pendant, and diamond studs for a different size, quality or shape.